UI Animation Timing: 0.2-0.5 Second Rule

Learn about the importance of the 0.2-0.5 second timing rule for UI animations and how optimal duration improves user experience.

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Overview

Interactive elements like clicks and taps require feedback to users through UI changes to create effective user experiences.

UI animations are an effective way to communicate visual changes, but animation duration requires careful consideration.

Why 0.2-0.5 Seconds?

UI animation duration should ideally be kept within the 0.2-0.5 second range.

  • Under 0.2 seconds: Changes are too fast for users to notice effectively
  • Over 0.5 seconds: Animations feel slow and may interrupt the user’s thought flow

This recommendation is based on research from the Nielsen Norman Group and cognitive science principles from the “Model Human Processor” framework. See the reference links for more details.

Summary

UI animation timing directly affects the natural and comfortable user experience. Use 0.2-0.5 seconds as a baseline while adjusting based on context and element types.

References